Clayton M. Christensen Interview
The author of 'The Innovator's Dilemma' has some interesting things to say in this Strategy & Business article.
CHRISTENSEN: When management waits until the data is clear, the game is over. But that means management has to take action on a theory rather than evidence.
Unfortunately, the word theory gets a bum rap at the Harvard Business School and in business in general because it’s associated with the term theoretical, which connotes impractical.
But actually theory is very practical. Gravity is a theory, for example. It allows you to predict that if you step off a cliff you will fall; you don’t have to collect data on that.
... In many ways a good theory is more accurate than data. It allows you to see into the future more clearly.
The author of 'The Innovator's Dilemma' has some interesting things to say in this Strategy & Business article.
CHRISTENSEN: When management waits until the data is clear, the game is over. But that means management has to take action on a theory rather than evidence.
Unfortunately, the word theory gets a bum rap at the Harvard Business School and in business in general because it’s associated with the term theoretical, which connotes impractical.
But actually theory is very practical. Gravity is a theory, for example. It allows you to predict that if you step off a cliff you will fall; you don’t have to collect data on that.
... In many ways a good theory is more accurate than data. It allows you to see into the future more clearly.
